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Kelley Murray Skoloda

How consumer brands market to women and moms

About

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I’m Kelley Skoloda and I believe that women accelerate business. If brands, businesses and boards connect with and influence the right women, growth and success will be turbo-charged. As Chief InfluencHer, at KS Consulting & Capital, I connect brands to their female consumers, angel investors to female entrepreneurs and boards to female perspective.

I’ve lived and breathed the world of earning attention among women and moms for more than two decades at Ketchum where I was a key player in its global growth. Known for thinking big, moving fast, and taking care of people along the way, my work has garnered multi-million-dollar revenues and agenda-setting earned media for blue-chip brands. From Cannes to Canada and China to Costa Rica, my global experiences have enabled me to collect best practices and apply them to my client’s challenges.

As a trendspotter and early adopter, I’ve become an influential voice on marketing-to-women from the stage to the page. My business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a “must read” and is in its second printing. I’ve spoken at global venues, including the Consumer Electronics Show, was named a TODAY Show Parenting Team member, and was designated as one of the most influential women in business by the Pittsburgh Post-Gazette.

I’ve cultivated an influential network and enjoy being a superconductor of resources and a go-to sounding board. I’ve served on the SheKnows/BlogHer Advisory Board, among others, and currently sit on the board of RendrFX. Clients, colleagues, and other experts seek out my sound opinions, and I’ve been transparent about the uncommon ways I’ve blended my career, family life, and passion for learning in a way that’s positioned me as an advocate for working women. To invest in and support female entrepreneurs, I became a founding member of the Next Act Fund, where I am co-chair of the Investment Committee.

Follow me on Twitter @kelleyskoloda

Latest Tweets

Tweets by @kelleyskoloda

  • Brenda Vester

    In addition to her leadership skills, Kelley continues to be on the cutting edge of her craft — she has the patience to listen and truly see the trends that are shaping her industry and client needs. With her depth of expertise and vision, she creates truly valuable solutions that are sustainable.

  • Deanne Yamamoto

    Managing Director at Golin

    Kelley is a one-of-a-kind colleague, leader, mentor and, most importantly, person. Not only is she is a forward thinker and a first-mover across many categories, but she is also a great listener, empathetic supporter and motivating cheerleader. She has the patience of a saint, is tenacious and is a powerful speaker. I've known and worked with Kelley for almost two decades, and she always brings her best to every situation.

  • Dale Bornstein

    CEO, MBooth

    In my role as Senior Partner, Director of Global Practices at Ketchum, Kelley reported to me for over a decade. What I love about Kelley is that she is the rare combination of  "can do attitude" with "kick ass aptitude." She is among an inner circle of experts who understand how to engage, motivate, and activate women/moms to build brands and win in the marketplace.

  • Pamela Von Lehmden

    Executive Director, Client Strategy, Edelman

    Kelley Skoloda has proven time and again how skillfully she guides clients and teams to find marketing gold. A true business advisor in person and in print, she has traveled the world as a consumer marketing thought leader -- most notably in the marketing-to-women space. She’s one of those thoughtful professionals who leans forward and where needed to ensure a positive outcome.

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