Originally published Nov 2, 2015 on the Ketchum blog.
The weather was perfect, the room was full and the connections were abundant when I recently attended and spoke at the largest marketing-to-moms conference in the country, M2Moms. The annual event is a terrific venue to network and trend-spot. Typically held in Chicago, the conference moved to downtown New York this year, which shifted the composition of the hundreds of attendees and mompreneurs to more of a national, versus mostly Midwest, crowd.
While the attendees, brands and companies were very diverse, the hot topics were very consistent. If I were to create a word cloud based off of the sessions, I’d bet three words would dominate the graphic: work, influencers and millennials (click to tweet). I learned some surprising data points and implications at this year’s M2Moms Conference that I think are worth sharing—as so many brands count on moms as their primary buyer.