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Kelley Murray Skoloda

How consumer brands market to women and moms

Work with Me

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Is your brand, business, or board poised to connect with the women who are important to your success?

Kelley Skoloda acts as your Chief InfluencHer in a portfolio of roles:

  • Marketing to women & moms pitch and program consulting
  • Go-to-Market Advisor
  • CMO in Residence/Interim Marketing Executive
  • Board Member
  • Angel Investor
  • Media Resource
  • Speaker

Connect with Kelley if you need:

  • Go-to-market strategy with female consumers by creating the right vision, strategy, influencer marketing, partners, and content in the ESOP areas – earned, shared, owned and paid 
  • Connections to her vast network of cool influencers and relationships with hot agencies, iconic brands, and emerging start-ups
  • Marketing-to-women & moms counsel for your in-house or agency team or new business pitch
  • Female perspective and brand marketing expertise for Boards of Directors or advisory boards
  • Angel investing for a female-led, early-stage business
  • A media resource or a meeting or conference speaker on topics related to women, moms, marketing, and influence

SPARKeting

SPARKeting

The power of small sparks to ignite big marketing for new and growing brands

1. Start Sparks – why and what

2. Who Sparks – maximum-impact, micro-audience

3. Brand Sparks  – promise, position, personality, visual and verbal package 

4. Ignite the SPARKs

  1. Shared
  2. Paid
  3. Attention earned
  4. Resident assets
  5. Key influencers/influencHers

 

Earned Attention and Engagement, Shared Partnerships, Owned Assets, Paid Channels and Influencers

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