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Kelley Murray Skoloda

How consumer brands market to women and moms

What People are Saying

Skoloda’s Too Busy to Shop has garnered media attention and excellent reviews online and in print, including Forbes, The New York Times, The Wall Street Journal, USA TODAY, Adweek, PR Week, Businessweek, Entrepreneur, CNBC, FOX Business, The Huffington Post, Yahoo! Finance, AOL Money, Salon.com, and Univision.

Online Coverage (with active links)

Kelley Skoloda Launches KS Consulting & Capital http://www.prweek.com/article/1440341/former-ketchum-director-kelley-skoloda-launches-ks-consulting-capital

Moms: Career Coaches, Motivators And Muses, Forbes.com

Stores, Brands Tap Into Power of Frugal Bloggers, The Huffington Post

Out of the Kitchen, Onto the Couch, Letters To The Editor (New York Times)

Is the Auto Industry Listening on How to Market to Women?, BlogHer.com

“M2W E-ssential Exclusives Shares Rave Reviews,” M2W E-ssential Exclusives

Ketchum’s Marketing-to-Women Expert Launches New ‘Too Busy to Shop’ Marketing Book in Chicago at Fifth Annual Marketing-to-Women Conference, InfoTech.TMCnew.com

Chris Brogan’s review: Too Busy to Shop “a real winner,” and “inescapably good for you,” ChrisBrogan.com

Marketing to the Modern Woman, Post-gazette.com

Business in Vancouver

Order Too Busy to Shop

  • Leslie Morgan Steiner

    Editor of the best-selling anthology, Mommy Wars

    Women are the new American super consumers, and Skoloda's sharp insights into women's needs will deepen any company's ability to capitalize on fundamental shifts in female demographics, brand affiliations, shopping patterns and purchasing power.

  • Stacy DeBroff

    Best-Selling Author, TV Personality, CEO, and Founder of Mom Central Consulting

    Multi-Minding marketers take note: Kelley Skoloda has created a must-read book packed with powerful trend spotting and unique insights on the rapidly expanding and constantly morphing Marketing to Women space.

  • Marti Barletta

    Founder, the Trendsight Group

    A must-read for every marketer or business owner. Too Busy To Shop addresses the biggest challenge in marketing to women today, multi-minding. Kelley Skoloda provides a better way to reach female consumers and a veritable salon of wisdom via interviews with some of today's most experienced and knowledgeable experts in the field.

  • Diane MacEachern

    Founder & CEO, Big Green Purse

    Kelly truly understands the challenges women face juggling home, work, career, and "me time." Her newest book is the "bible" for anyone who needs to understand women in the 21st century. It's more than an excellent resource. It's a clear blueprint through the lives of today's busiest women.

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